risk

The fear of a missed opportunity, if the stock market does indeed continue to rise throughout 2021,  is often a powerful motivator to the new investor. Although starting out is relatively easy, navigating the various pitfalls of investment can be an extremely intricate challenge without the right knowledge to back you up. In his classic book “Influence” Robert Cialdini lists “fear of loss” as an extremely powerful motivator, so we must be cautious in the face of the temptation to jump in with “both feet” without knowing what we are getting ourselves into.  Here are some tips for anyone wishing to act upon their interest in the stock market.